Business Sense for Young People

The Malta Business Weekly - December  2004

Richard Muscat, project manager with Startup Malta Foundation for Entrepreneurship, talks to Blanche Gatt about their mission to promote entrepreneurship among young people.



Five years since the first Startup Malta business plan competition was launched, Startup Malta has evolved into a dynamic foundation, dedicated to the promotion of entrepreneurship among young people. While the business plan competition is still held regularly every year, the Foundation, set up last year to give the organisation structure and continuity, has now embraced a much broader portfolio for itself, one that sees Startup Malta as being both an impetus to entrepreneurial endeavour in general and a motivational and instructional tool for young entrepreneurs to access throughout their start-up processes.

I met Richard Muscat earlier this week, to ask him about how Startup Malta operates, what their main lines of initiative are and how they go about achieving their ambitions for the organisation.

"One of our slogans is `Entrepreneurship makes society work', he said." Anything that goes on in society really depends on entrepreneurship, anyone who has a full-time job is dependent on an entrepreneur to provide that job after all. So it is a very fundamental part of the way society functions. Increased entrepreneurship reduces unemployment, creates new products and services, and generates the cash that NGOs need to do their jobs. From something as mundane as petrol for your car, to something as important as private healthcare for your family, all these things depend on entrepreneurs to make investment and set up companies.

Promoting entrepreneurship, however, he continued, is one of the hardest things to promote ever only a very small percentage of people are ready to take the plunge and actually do it. And this is precisely why our target audience is students and young people. Obviously it is very hard to convince a person with a family, who has school bills to pay, dependents to support, to leave his job and do what he always wanted to do instead. Responsibilities may make that impossible for them.

But for young people who have not yet taken on these responsibilities, entrepreneurship can primarily be fun. It's the best thing you can do with your life, whether you are setting up a small one-man show or a large company with many employees. The concept of entrepreneurship allows you to develop your skills on multiple levels, and I think the greatest endorsement of entrepreneurship comes from real life observation: you rarely meet a person with a job who is dying to get into the office every day, yet on the other hand, you rarely meet an entrepreneur who isn't dying to get in to the office every morning.

The financial promise of entrepreneurship is also a great motivator, of course, though it is a nebulous promise indeed for some. Intellectual property issues are also a distinct stimulus, Richard added." For scientific researchers, often coming up with some brilliant new idea means giving it to a large company who will make millions on it and assume ownership of it. An entrepreneurial scientist could use his own ideas to create his own company, retaining not only ownership of the concept but also reaping the financial benefits."

The evolution of Startup Malta from an organisation, whose main focus was the organisation of an annual business plan competition, into a Foundation aimed at promoting and empowering entrepreneurship in young people was perhaps a natural one.

"The great thing about Startup is we are a very young organisation. We're just five years old and these five years have already seen so many changes," said Richard.

"We started as a five-person-team who got together to do a business plan competition and we are now a fully fledged Foundation. Over the past year we have looked back at our achievements in order to see what are the best ways we can achieve more in this field. The Business Plan Competition is fun but it is just a competition and we felt we could do much more. And through this process we established our primary mission, which is to encourage entrepreneurship in young people."

Startup Malta's main focus, therefore, is directly related to this. I asked Richard to explain what precisely they hope to achieve.

"We are now working towards a situation where we can assist Startup companies in their actual operations, providing a platform where a person who has an idea can come to us and we can guide them through all the processes involved, from the generation stage to actually giving practical support during the set up and beyond."

What form does this practical support take, I asked?

Well, Richard replied," It could be financial, through access to investors, it could be office space, within our own premises, it could be recruitment, finding the right staff for them, and it could be making resources available to them."

In line with priority, we will be moving to a new office in Kappara in January, premises that the Edward De Bono Foundation used to use, he continued. This means we will be in a position to offer the above amenities to start up companies that come to us.

Addressing the issue of widening the scope for entrepreneurs in Malta, Startup Malta also embarked on a networking exercise; looking around internationally to find organisations similar to theirs, making contacts and attending conferences and other gatherings.

"Our intention at first was to make ourselves known to incubation centres around the world," said Richard, and in March this year we attended a conference in Cambridge organised by MIT, the Global Startup Workshop. During this conference we gave a presentation on Startup Malta and made many valuable contacts with whom we remain in touch regularly. And we are now looking at a couple of projects that will depend on these international contacts, especially in the Euro-Med region, so we also generated many contacts all around this area.

What sort of projects would these be, I asked? One of them is a variation of the Business Plan Competition, specifically directed towards scientific research, he replied.

"The concept is to get more value out of all the studies taking place at the University, and of course this has much more value if it is backed up by international contacts. So for example, the question of financing Malta has no Venture Capital or Business Angel tradition and even banks are very reluctant to invest or loan money to a start up. There are not many opportunities for Maltese start ups to access finance here. In Europe, however, there are opportunities. For example, there is a programme called Gate to Growth, which is co-funded by the EU and Oxford University, which brings together Venture Capitalists from all over Europe in a match-making process. If you have a solid idea and a good business plan, you have an excellent chance of meeting potential investors through this initiative."

With the new focus on promoting and facilitating entrepreneurship in young people, Startup Malta now sees one of its main activities as being to actually generate start up companies.

"And we have already done it," said Richard, but as a side-effect of the business plan competition. Every year so far, we have had the winners of the business plan competition come to us for help to actually set their companies up. For example, last year's competition winners `SMS Cettina' have set themselves up as per their winning business plan and are providing SMS service for students in university and residences. The concept has an international flavour to it. it is not just for the Maltese market, and they are currently working on a couple of small pilot projects in Ireland. They operate out of the Kordin Business Incubation Centre.

"Another of these start ups is Start Marketing Ltd who were one of the first companies to participate in our competition, in 2001. They are now a fully fledged marketing agency and have been in operation for three years already."

This must be a source of immense satisfaction to the organisers of Startup Malta, I remarked.

Indeed, said Richard, this is the whole purpose of the organisation and so it is very good to know something tangible is happening. Another example I could give is the competition winners of two years ago, The Second Agent. They set up their second- hand bookshop, basically a broker between people buying and selling second hand books, and are doing fantastically well, recently opening up their outlet on the University roundabout.

The business plan competition however, is still an important feature of Startup Malta's activities. It has proved to be an excellent way of getting people excited about entrepreneurship, as the above examples illustrate. "Apart from being a learning experience through the workshops, seminars and business contacts the competition provides," said Richard, it's also a way of generating awareness and excitement among young people. Very often, even if people participate and don't actually start anything up, the experience and knowledge gained will be valuable to them throughout their lives and careers.

This year's competition, which is about a third of the way through at this stage, has attracted entries from 13 teams, involving more than 60 individuals.

And all of these teams have presented fantastically innovative ideas, said Richard.

We were very pleased to see the level of ideas that were presented this year, and in fact, we have noticed that the quality of ideas being submitted to the competition keeps getting better every year. Teams are provided with guidance throughout the process, and each team is also allocated a mentor, usually provided through the Mentoring Society of Malta, set up by retired businessman Paul Dalli, and with whom we have an excellent relationship. The finals of the competition will be held in April, so there is about four months to go before we have a winner.

Involvement in Startup Malta for all its student volunteers has meant hard work and focussed dedication through the years. However, this hard work is paying off as the organisation achieves recognition in official circles and is now regularly asked to participate in official policy forming or idea generating fora.

For example, explained Richard, "We were involved in the Working Group within Austin Gatt's Ministry for IT and Investments which had the task of proposing new fiscal incentives for encouraging the creation of new start up companies. What we proposed and what was implemented was, related to the setting up of the Malta Enterprise VC fund, people who invest in this fund would get tax credits on what they invest as well as on exit. Besides that, Malta Enterprise regularly include us in their study projects, as does Edwin Vassallo who asks us to participate in Think Tanks and meetings on a regular basis."

Sponsors, or partners, of Startup Malta include Malta Enterprise, APS Bank, Island Hotels Group, the Cooperatives Board, the Edward Debono Foundation, iWorld Group and Ernst & Young, and their continued partnership and involvement definitely offers one of the most powerful endorsements, Startup Malta's activities. And it is their continued and increased support, as well as the enthusiasm and commitment of the Startup Malta team, that will no doubt ensure the Foundation continues to grow, both in strength and in significance.